Mark Emberton

Director and Cinematographer 

Mark is a highly awarded, UK leading light  in Food, Beverage, Liquid, Product, Tabletop and Lifestyle Direction and Cinematography. He has spent 30 years mastering the complexities of high speed cinematography capturing the beauty, appeal and performance of food, beverage, product, actors and lifestyle optimising the style, look, movement and capture control to maximise the impact of taste appeal moments. Mark is a specialist in macro and high speed food, liquid and tabletop cinematography, motion control and robotic camera rigs, lenses, lighting and food, liquid, products sequences as well as for performance, visual effects, animation and post production techniques. He employs his practice in image direction and production design alongside his precision craft in cinematography to capture infinitesimally detailed moments encapsulating the totality of brand heritage, story and product appeal. His collaborative, knowledgable and shared approach with clients, agencies and crew is matched by his flair, confidence and instinct for the moment of maximum appeal that brings directorial control together with cultural value and lifestyle understanding.

He has now directed commercials with the UK’s leading advertising agencies, Saatchi & Saatchi, Adam & Eve, BBH, AMV, Grey, Publicis, Leo Burnetts, Mother, Havas and for many more national and international clients Coca Cola, Ford, Kelloggs, Carling, Heineken, Apple, Adidas, Nike, Birdseye, McDonald's, Mark's & Spencer's, John Lewis, Lurpak, Nespresso and Guinness (to name but a few).